

予算が限られている中、どんな方法を導き出し費用をかけるのか?
- 2018年4月11日
- 1 分
広告・WEBサイトなど、販促物にはいくら費用をかければよいのか?
お客様とお話をしている時によく今回は予算に限りがあり、 少ない予算でも効果のある印刷物・広告・WEBサイトを作りたいんだよねと言われることがよくあります。 いきなり沢山の費用をかけて作り直す必要性がそもそもあるのでしょうか。...

適正価格はあなたの思う価値観とあっていますか?
- 2018年4月11日
- 1 分
紙媒体・WEB制作の適正価格について
例えば、広告や販促物の制作をする時に3社に見積依頼をかけたところ 3社で松竹梅と価格がわかれたとします。 なぜわかれるかというと、次のようなことが考えられます。 ・デザインテンプレートに原稿を記載して作っていくからデザイン費用が安い。...

御社は商品のスペック・特性だけを消費者に訴求していませんか?
- 2018年4月11日
- 2 分
モノではなく価値を売れ!
あるコンサルタント様のセミナや本を読んで共感していることです。 お客様が企業を選ぶ時に共感・信用・安心・納得する理由や、商品購入、サービスを利用した時、獲得できる体験(ライフスタイル)をどのように価値訴求しているか? なんだと思いますか?...
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